Monday, February 23, 2009

The Tiger Effect

He's Back!!!!

Wednesday is the day the world has been awaiting for 10 months. It's the return of your favorite golfer's favorite golfer. Tiger Woods is back. Golf on TV is relevant again. The WGC-Accenture Match Play Championship will be the site of the return of the "greatest golfer ever". In his last tournament, he played with a torn ACL on a broken leg (with one hand tied behind his back. j/k) and WON a major against able bodied PROFESSIONALS. LOL!!! And to make the legend of Tiger even bigger, guess who is still the #1 raked golfer in the world after months of surgery and rehab...if you guessed Tiger you are correct. 

It's amazing that this man is head and shoulders above everyone else in his sport. He was off for 10 months...10 months and no one could over take the top spot. TV ratings for golf are in the toilet when Tiger isn't in contention. Golf on TV almost folded without Tiger. I bet the president of the PGA Jim Remy had sleepless nights when the news broke of Tigers' injury, but now he is having sleepless nights from the anticipation of the return of GOLF. (TIGER)

Tiger is the reason so many young people and minorities play golf today. Black kids, White kids, Latino kids all want to be Tiger Woods. I started playing golf over a year ago and I honestly have to say it's partially because it's now cool for a young black man to play golf. He is one of the most influential figures EVER in sports because of his social impact. He does not speak out on politics and is at times ridiculed for that, but he does speak out loud with his time and his wallet, committing millions to give inner city youth an alternative to destructive behavior. There are so many negative influences on the youth of today, especially with the absence of God in school and the absence traditional family values that kids feel like they have very few options. There are a lot of athletes trying to give back as they should, but some are special. Look up the Tiger Woods Learning Centers and the Tiger Woods Foundation and you will learn many things you did not know about him and who his charity helps. He visits the places that his foundation supports and shows that kids are important and that it's not just good PR.

When the WGC-Accenture Match Play Championship starts on Wednesday remember it's not just a comeback for Tiger Woods, it's a come back for golf and hope, hope for another youth in a bad situation to see an alternative.

We look up to so many people in our culture who are not a symbol of the right way to do things. We need to take time to appreciate the real Heroes who are doing the right things and doing things the right way. Kids need more Tigers. 


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